The drink is a staple of the cocktail-loving American culture and its popularity has only grown since the drink became ubiquitous at a recent concert at the Fillmore Auditorium in Los Angeles.
KoolAid’s popularity has been steadily increasing as the country’s music industry has grown and more artists and musicians have ventured outside of the bubble.
Kicking off a trend of popularizing a drink with the slogan, “You’re in the middle of the party when you want to kick off the party,” Koolaid was one of the most popular drinks at the 2015 Grammy Awards.
In 2016, Koolahack was also named the number one drink at the Billboard Music Awards.
This year, the drink was also crowned the #1 drink at a slew of other pop culture awards including The Billboard Music Video Awards, The Billboard Video Music Awards, and The Billboard Best of the Pop Music Awards including the Billboard Hot 100.
The drink has also been featured in the hit movie, The Koolaboo Kid, starring Will Ferrell, and the upcoming TV series, Kinky Boots.
And now, a brand new Kooladoo Bar has been created by local artist and entrepreneur, Gilbert’s Lodge.
Gilbert Lodge has been brewing their own KoolAdoo bar for more than a decade, and their newest addition to the KoolAhead brand will be a new take on the drink.
“We have been brewing Kool Aarts since 2006 and this is our first foray into the Koo-Ahead category,” Gilbert told CNBC.
“For years we’ve been the first to introduce people to this beverage, and now it’s time for us to make it available to the masses.”
Gilbert and his brother have been the owners of the Koospring, a locally owned KooFarm bar since the 1990s.
“I have the Kootsies and I’ve been brewing them for years, and I really enjoyed the Koolsie culture and the way people would drink the Koes,” Gilberts brother, Lance, said in a statement.
“It was an instant hit and now we want to bring this same experience to the people of the world.”
Gilbert’s Lodge is now offering a KoolAlla Kooladeade for $8 a drink.
The beverage is brewed with a blend of kool-aid, gin, and vodka, and is also available in a variety of flavors, including lemonade and coconut.
You can find the bar’s website here.